Papers: Building an internal marketing management calculus
نویسندگان
چکیده
منابع مشابه
Internal Marketing: An Antidote for Macau's Labor Shortage
Gaming scholars the world over are in consensus about Macau's bright future as a gaming Mecca. The phenomenal growth in gaming facilities over the last three years has created an acute labor shortage in this Special Administrative Region of China. Moreover, around twenty additional gaming and hotel projects have been committed so far, all slated for completion in the next five years. Expansion ...
متن کاملThe impact of marketing strategies on marketing performance of textile and building industries under economic depression
The today's business environment is so dynamic and complex and this conditions became made even more complicated when economic depression has shaded the economy and the production and service sectors are in the grip of the depression. In the situation the firms are under the depression, to adopt marketing strategies that can help them improve their performance by focusing on optimization opport...
متن کاملInternal Set Theory and an Intuitive Development of the Calculus
In this paper, we present Internal Set Theory (IST) as a means to more intuitively develop mathematics while still maintaining complete rigor. We begin by stating the axioms of IST and demonstrating several of their central consequences. We then use these results to rigorously introduce the notions of infinitesimal numbers and infinite closeness. Lastly, we develop the calculus in a nonstandard...
متن کامل-calculus, Internal Mobility, and Agent-passing Calculi -calculus, Internal Mobility, and Agent-passing Calculi
The-calculus is a process algebra which originates from CCS and permits a natural modelling of mobility (i.e., dynamic reconngurations of the process linkage) using communication of names. Previous research has shown that the-calculus has much greater expres-siveness than CCS, but also a much more complex mathematical theory. The primary goal of this work is to understand the reasons of this ga...
متن کاملLinking Internal Marketing with customer outcomes
This study explores how the adoption of an internal marketing (IM) program in a retail banking setting enhances some positive employee behaviours that promote customer perceived service quality. A multilevel research design is adopted which draws evidence from branch managers, employees and customers in order to investigate whether branch manager’s adoption of an Internal Marketing philosophy a...
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ژورنال
عنوان ژورنال: Interactive Marketing
سال: 2004
ISSN: 1463-5178,1478-0844
DOI: 10.1057/palgrave.im.4340276